Dermatologically Tested – This Lotion Has Been Formulated By Skin Care Experts At E45 And Is Perfume-Free And Dermatologically Tested And Is A Suitable Moisturiser For Even Sensitive Skin. E45 Lotion Is Clinically Proven To Help Protect The Skin From Dryness, Soothe Roughness, Reduce Redness, And Reduce Scaling And Flaking. In Just 2 Weeks, The Lotion Can Help To Visibly Reduce Redness And Improve The Appearance Of Extremely Dry And Irritable Skin When Applied Daily.

Moisturising Ingredients – E45 Lotion Contains A Purified, Hypoallergenic Form Of Lanolin With Excellent Moisturising Properties. It Soothes, Protects, And Cares For Your Skin. This Light Lotion Is Quickly And Easily Absorbed To Keep Your Skin Feeling Soft, Supple, And Hydrated And The Pump Makes It Easy To Distribute. E45 Lotion’S Gentle Formulation Can Be Used Daily On Very Dry And Sensitive Skin And Is Suitable For The Whole Family, Including Babies Over 3 Months.

Quality Skincare Every Day – For 60 Years, E45 Has Been A Skincare Expert In Dry And Itchy Skin And Treatment For Eczema, Psoriasis, Ichthyosis And Other Dry Skin Conditions. We Understand The Importance Of Quality Everyday Products That Care For Your Skin With Minimal Fuss. The E45 Range Of Products Has Been Developed For Different Skin Types And Parts Of The Body And Works Hard To Protect And Maintain Skin Health. It Has Proven Dermatological Expertise Dedicated To Vulnerable Dry Skin.